Self-publishing has become a popular avenue for authors to share their stories and ideas with the world. With the rise of digital platforms and the accessibility of print-on-demand services, authors now have the freedom to take control of the publishing process. However, navigating the self-publishing landscape can be daunting, especially when it comes to choosing the right self-publishing company to partner with.

In this comprehensive guide, we will delve deep into the world of self-publishing and explore the key factors that authors should consider when selecting a self-publishing company. Whether you’re a first-time author or a seasoned writer looking to switch platforms, this guide will provide you with all the information you need to make an informed decision.

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Welcome to our comprehensive guide to choosing the best self-publishing company! In this digital age, self-publishing has emerged as a game-changing opportunity for authors to bring their literary dreams to life. With the power to control the entire publishing process, authors now have the freedom to unleash their creativity without the gatekeeping of traditional publishing houses. However, with a plethora of self-publishing companies available, it can be overwhelming to determine which one is the right fit for your needs.

The purpose of this guide is to provide you with an in-depth analysis of the best self-publishing companies in the industry. We will explore the key factors you should consider when selecting a self-publishing company, including the quality of services, distribution options, pricing and royalties, and copyright and ownership rights. By understanding these crucial aspects, you will be better equipped to make an informed decision and find the perfect platform to bring your literary masterpiece to the world.

Factors to Consider When Choosing a Self-Publishing Company

Choosing a self-publishing company is a decision that should not be taken lightly. There are several factors you need to evaluate to ensure that the company you choose aligns with your goals and aspirations as an author. In this section, we will dive deep into these factors and provide you with valuable insights to guide your decision-making process.

Quality of Services

One of the primary considerations when selecting a self-publishing company is the quality of the services they offer. As an author, you want your book to be presented in the best possible light. Therefore, it is essential to assess the company’s capabilities in areas such as editing and proofreading, cover design and formatting, as well as illustration and graphic design. A company that excels in these areas will help elevate the overall professionalism of your book, increasing its chances of success in the market.

Distribution Options

Wide distribution is critical in reaching a broader audience and maximizing your book’s potential. When evaluating self-publishing companies, consider their distribution options. Look for companies that offer print-on-demand (POD) services, enabling your book to be available in physical form whenever a reader makes a purchase. Additionally, focus on companies that provide e-book distribution across various platforms, giving your digital readers easy access to your work. Lastly, examine whether the company has a robust global distribution network, allowing your book to reach readers worldwide.

Pricing and Royalties

Understanding the pricing and royalty structure of a self-publishing company is essential for financial planning. Different companies have varying fee structures, including upfront costs, royalty rates, and additional fees. It is crucial to evaluate these factors and determine how they align with your budget and financial goals as an author. Consider whether the company offers competitive royalty rates and whether any additional fees might affect your earnings. Balancing cost and potential return is crucial to ensuring a successful publishing journey.

Copyright and Ownership

Maintaining control over your work is of utmost importance in the self-publishing world. When selecting a self-publishing company, carefully review their copyright and ownership terms. Ensure that you retain full rights to your work, allowing you the freedom to make decisions about its future. Additionally, consider whether the company requires exclusive or non-exclusive contracts. While exclusive contracts may offer certain benefits, such as additional marketing support, they can limit your ability to explore other publishing opportunities. Understanding copyright and ownership terms will empower you to protect your intellectual property and make informed decisions about your book’s future.

Now that you have a solid understanding of the key factors to consider when choosing a self-publishing company, let’s dive into an in-depth analysis of the top self-publishing companies in the industry. In the following sections, we will explore the services, features, and success stories of each company, allowing you to make an informed decision based on your specific requirements and aspirations as an author.

Top Self-Publishing Companies in the Industry

Now that we have discussed the important factors to consider when choosing a self-publishing company, let’s dive into an in-depth analysis of the top self- publishing companies in the industry. These companies have established themselves as reputable platforms that offer a range of services and benefits to authors. By exploring each company’s services, features, and success stories, you will gain valuable insights to help you make an informed decision about which self-publishing company is the best fit for your needs.

Amazon Kindle Direct Publishing (KDP)

Amazon Kindle Direct Publishing (KDP) is undeniably one of the most prominent self-publishing platforms in the industry. With its vast reach and extensive customer base, KDP offers authors an opportunity to showcase their work to millions of potential readers worldwide. KDP provides a user-friendly interface that allows authors to publish e-books and print books effortlessly. One of the major advantages of using KDP is its seamless integration with Amazon’s marketplace. By publishing through KDP, your book will be available on Amazon’s website, where customers can easily discover and purchase it. Additionally, KDP offers various promotional tools, such as Kindle Countdown Deals and Kindle Unlimited, which can help increase your book’s visibility and sales potential.

While KDP offers a wide range of benefits, it’s important to note that exclusivity is required if you want to participate in certain programs, such as Kindle Unlimited. This means that your e-book must be available exclusively through Amazon’s platform. However, KDP provides authors with the flexibility to publish their print books through other channels if they choose to do so. Success stories abound within the KDP community, with numerous authors achieving significant commercial success and becoming bestsellers. The platform has democratized the publishing industry, allowing independent authors to compete on an equal footing with traditionally published authors. Authors such as Amanda Hocking and Hugh Howey have gained global recognition and success through their self-published books on KDP, inspiring countless others to pursue their dreams of self-publishing.


IngramSpark is a self-publishing platform that offers a comprehensive array of services for both print and e-book publishing. With a vast distribution network, IngramSpark enables authors to make their books available to a wide range of retailers, libraries, and online platforms. This broad reach increases the chances of your book being discovered by readers around the world.

One of the key advantages of using IngramSpark is its professional-grade print-on-demand (POD) services. Whether you need a single copy or a large print run, IngramSpark can fulfill your printing needs efficiently and at a competitive price. Additionally, IngramSpark provides authors with the option to publish e-books, reaching digital readers across various platforms. IngramSpark offers flexible pricing options and allows authors to set their own retail prices and royalty rates. This gives you greater control over your book’s pricing strategy and potential earnings. Moreover, IngramSpark provides access to their Global Connect program, which facilitates international distribution, ensuring that your book reaches readers in different parts of the world.

While IngramSpark offers a plethora of services, it’s important to recognize that the platform requires authors to take a more proactive role in the publishing process. This means that authors need to independently handle tasks such as book formatting, cover design, and marketing. However, IngramSpark provides a wealth of resources and support to assist authors in navigating these aspects of self-publishing.

Authors who have chosen IngramSpark as their self-publishing platform have experienced significant success. From award-winning authors to niche-market specialists, IngramSpark has provided a platform for authors to publish their books professionally and reach a wide audience. The quality of their print books, combined with the global distribution network, has enabled authors to establish themselves as credible and successful independent publishers.


Smashwords is a platform dedicated to e-book publishing, offering authors a straightforward and efficient way to distribute their digital works across multiple retailers and platforms. With Smashwords, authors can publish their e-books once and have them available for purchase on various platforms, such as Barnes & Noble, Apple Books, Kobo, and more.

One of the standout features of Smashwords is its streamlined publishing process. Authors can upload their manuscript in a variety of formats, including Microsoft Word, and Smashwords will convert it into multiple e-book formats compatible with different devices. This eliminates the need for authors to manually format their e-books for each platform, saving time and effort.

Smashwords offers a range of distribution options, including both online retailers and libraries. This allows authors to tap into different channels and reach a diverse readership. Additionally, Smashwords provides authors with the opportunity to participate in promotional programs, such as their annual “Read an Ebook Week” promotion, which can help increase exposure and sales. Success stories abound within the Smashwords community, with authors achieving remarkable milestones in their self-publishing journey. Mark Coker, the founder of Smashwords, has emphasized the importance of building a platform- agnostic strategy, allowing authors to reach readers across various devices and platforms. Many authors have found success by leveraging Smashwords’ distribution capabilities and expanding their reach beyond a single retailer or platform.


Lulu is a self-publishing platform that offers a range of services for both print and digital publishing. With a focus on empowering authors, Lulu provides a user-friendly interface and a suite of tools to help authors bring their vision to life. Whether you’re publishing a novel, a poetry collection, or a cookbook, Lulu offers flexible options to suit your specific needs.

One of the standout features of Lulu is its print-on-demand (POD) services, which allow authors to order physical copies of their books as needed. This eliminates the need for authors to invest in large print runs upfront, making it a cost-effective solution for self-published authors. Lulu also offers e-book publishing services, enabling authors to reach digital readers worldwide.

Lulu provides authors with a range of resources and tools to assist in the publishing process. From cover design templates to professional editing services, Lulu offers support at every stage of the journey. Additionally, authors can take advantage of Lulu’s marketing and promotional tools, such as their Spotlight program, which showcases books to a wider audience. Authors who have chosen Lulu as their self-publishing platform have found success in various genres and niches. Lulu’s focus on empowering authors and its commitment to providing a seamless publishing experience have attracted authors from all walks of life. The platform’s dedication to quality and affordability has enabled authors to bring their books to market with confidence and achieve their publishing goals.


Blurb is a self-publishing platform that specializes in visually rich content, making it an excellent choice for authors looking to publish photo books, cookbooks, portfolios, and other visually engaging works. Blurb offers a range of tools and templates to help authors create stunning books with ease. One of the standout features of Blurb is its BookWright software, which allows authors to design and format their books professionally. This user-friendly tool provides authors with the flexibility to customize layouts, add images, and create visually captivating pages. Additionally, Blurb offers a wide range of printing options, including various paper types and finishes, ensuring that your book looks and feels exceptional.

Blurb provides authors with options for both print-on-demand (POD) and e-book publishing. This allows authors to cater to readers who prefer physical copies as well as those who enjoy digital reading. Blurb also offers distribution options, enabling authors to reach a broader audience.

Success stories within the Blurb community highlight the platform’s ability to bring visually stunning books to life. From professional photographers to aspiring artists, Blurb has provided a platform for creators to showcase their work in a professional and polished manner. The high-quality printing and attention to detail have garnered praise from authors and readers alike, establishing Blurb as a reputable self-publishing company.


In this section, we explored the top self-publishing companies in the industry, including Amazon Kindle Direct Publishing (KDP), IngramSpark, Smashwords, Lulu, and Blurb. Each company offers unique services, features, and success stories that cater to different author needs and preferences. As an author, it’s crucial to evaluate the services, distribution options, pricing, and success stories of each self-publishing company to determine which one aligns best with your goals. By understanding the offerings and experiences of these companies, you can make an informed decision that sets you up for success on your self-publishing journey.

In the next section, we will further explore additional considerations to keep in mind when choosing a self-publishing company. These considerations will delve into customer support and author resources, publishing timeline and turnaround, marketing and promotion assistance, as well as author control and flexibility. Let’s continue our exploration to help you make the best choice for your self-publishing venture.

Additional Considerations for Choosing a Self-Publishing Company

In addition to the key factors discussed earlier, there are several other important considerations that can greatly impact your experience and success when choosing a self-publishing company. These considerations go beyond the core aspects of publishing and touch on areas such as customer support, publishing timeline, marketing assistance, and author control. By exploring these aspects, you can make a well-rounded decision that aligns with your goals and aspirations as an author.

Customer Support and Author Resources

When embarking on your self-publishing journey, having access to reliable and responsive customer support is crucial. Whether you have questions about the publishing process, encounter technical issues, or require assistance with your account, knowing that you can rely on prompt and helpful customer support can make a significant difference in your experience.

When evaluating self-publishing companies, take the time to research their customer support offerings. Consider factors such as the availability of support channels (e.g., phone, email, live chat), the responsiveness of their support team, and the quality of assistance provided. A company with robust customer support can help resolve any issues you may encounter along the way and provide guidance when needed.

In addition to customer support, consider the availability of author resources and educational materials. Many self-publishing companies offer tutorials, guides, and webinars to help authors navigate the publishing process effectively. These resources can be invaluable, especially for first-time authors who may be unfamiliar with the intricacies of self-publishing. A company that invests in author education demonstrates a commitment to supporting and empowering its authors.

Publishing Timeline and Turnaround

Time is an essential factor to consider when choosing a self-publishing company. Depending on your goals and deadlines, you may have specific timelines in mind for publishing and distributing your book. It’s important to assess the average publishing timeline and turnaround offered by each self-publishing company to ensure that they align with your expectations.

Different companies may have varying processing times for different stages of the publishing process, such as manuscript review, formatting, and printing. Some companies may offer expedited services or the ability to set specific publication dates, which can be advantageous if you have time-sensitive goals. Understanding the speed at which a company can deliver your book to market can help you plan and manage your publishing timeline effectively.

Marketing and Promotion Assistance

While self-publishing offers authors the freedom to control their publishing journey, marketing and promotion can be challenging aspects to navigate alone. Therefore, it’s worth considering the marketing and promotion assistance offered by self-publishing companies when making your decision.

Evaluate whether the company provides marketing tools and resources to help you promote your book effectively. This may include access to promotional materials like book covers, banners, and social media graphics. Some companies may also offer marketing partnerships or collaboration opportunities that can amplify your book’s visibility.

Additionally, research whether the company has a track record of actively promoting their authors’ works. Look for success stories of authors who have received marketing support from the company and achieved significant sales and recognition. A self-publishing company that invests in marketing and promotion demonstrates a commitment to helping their authors succeed, which can greatly benefit your book’s visibility and sales potential.

Author Control and Flexibility

Maintaining control over your work and having flexibility in decision-making is important for many authors. When considering a self-publishing company, assess the level of author control and flexibility they offer in various aspects of the publishing process.

Consider whether the company allows you to make changes and updates to your published works, such as revising the content, updating the cover design, or adjusting the pricing. Some companies may have limitations or additional fees associated with making changes, while others may offer more flexibility. Additionally, explore the options available for choosing distribution channels and territories. Some companies may have exclusive partnerships or restrictions that limit your distribution options, while others offer more freedom in deciding where and how your book is distributed. The ability to set your own pricing and discounts is also an important aspect to consider, as it gives you the autonomy to adjust your book’s pricing strategy to maximize sales and reach.

Having control and flexibility ensures that you can adapt to changing circumstances, respond to reader feedback, and make strategic decisions that align with your goals as an author.

Having control and flexibility ensures that you can adapt to changing circumstances, respond to reader feedback, and make strategic decisions that align with your goals as an author.


Choosing the right self-publishing company is a crucial step in your journey as an author. By considering the factors discussed in this guide, including the quality of services, distribution options, pricing and royalties, copyright and ownership, customer support, publishing timeline, marketing with assistance, and author control, you can make an informed decision that aligns with your goals and aspirations.

Throughout this guide, we explored the top self-publishing companies in the industry, including Amazon Kindle Direct Publishing (KDP), IngramSpark, Smashwords, Lulu, and Blurb. Each company offers unique services, features, and success stories that cater to different author needs and preferences.

Amazon KDP provides a vast reach and seamless integration with Amazon’s marketplace, making it an excellent choice for authors seeking wide exposure. IngramSpark offers comprehensive print and e-book publishing services, with a global distribution network that ensures your book reaches readers around the world. Smashwords specializes in e-book publishing, offering a streamlined process and distribution to multiple retailers and libraries. Lulu focuses on empowering authors with flexible options for both print and e-books. Blurb excels in visually rich content, allowing authors to create stunning photo books and other visually engaging works.

It’s essential to evaluate the offerings and experiences of these companies to determine which one best suits your needs. Consider your specific requirements, budget, genre, and long-term goals as you make your decision. Remember that the best self-publishing company for one author may not be the best fit for another. Take the time to research and explore the options available to you.

As you embark on your self-publishing journey, continue to educate yourself about the industry and seek out resources and support. Join author communities, attend webinars, and take advantage of the educational materials provided by self-publishing companies. Building your knowledge and skills will empower you to make the most of your self-publishing experience.

Ultimately, the success of your self-published book lies in your hands. By choosing the right self-publishing company, you are laying a strong foundation for your book’s success. Embrace the opportunities that self-publishing offers, and remember that the journey may have its challenges and setbacks. However, with persistence, dedication, and the right self-publishing company by your side, you can bring your literary dreams to life and share your stories with the world.

Good luck on your self-publishing journey, and may your book flourish in the hands of eager readers!


Based on our analysis, we recommend considering Amazon Kindle Direct Publishing (KDP), IngramSpark, Smashwords, Lulu, and Blurb as potential self-publishing platforms. However, remember to evaluate these options based on your specific needs and preferences. Take the time to research each company, explore their services and success stories, and consider how well they align with your goals as an author.

Additionally, seek feedback and recommendations from other authors who have self-published using these platforms. Join author communities, participate in forums, and connect with authors who have experience in self-publishing. Their insights and experiences can provide valuable guidance as you make your decision.

Remember, self-publishing is a journey filled with opportunities for growth, learning, and success. Embrace the freedom and autonomy it offers, and enjoy the process of bringing your book to life. With the right self-publishing company, dedication, and perseverance, you can achieve your publishing goals and leave a lasting impact on readers around the world.

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